ITT Flojet was established in 1975 as a manufacturer of special application pumps with an initial focus on the emerging carpet cleaning machine market, FLOJET Corporation has blossomed into a leading global supplier of small pumps, motors and dispensing pumps for a variety of Industries including Beverage, General Industrial Equipment, Agricultural/Lawn & Garden, Recreational Vehicle, Marine, Car Wash, and the Water Purification market.

Objective:

  • Redesign web site to reflect new corporate ITT identity
  • Promote ITT corporation as well as core Flojet product offerings
  • Develop product brand identity for new product line
  • Increase sales through reseller channel

Solution:

  • Dynamic website that reflects the corporate band while maintaining the Flojet identity
  • Develop online configurator and catalog routing orders to resellers based
  • Reinforce traditional marketing campaigns to reinforce corporate message