3M Unitek 1902 held bright promise for five businessmen in Two Harbors, Minnesota. They started Minnesota Mining and Manufacturing Company (3M) to mine what they thought was corundum, a mineral ideal for making sandpaper and grinding wheels. The mineral, however, turned out to be a low-grade anorthosite. Sales of the poor-quality mineral were weak, and the company nearly failed -- but its founders persisted. For nearly 100 years, 3M employees have worked to move the company forward.

Objective:

  • Help position themselves as a leader in online technology
  • Create an online brand identity.
  • Develop an interactive site design with exciting visual imagery