3M Unitek 1902 held bright promise for five businessmen in Two
Harbors, Minnesota. They started Minnesota Mining and Manufacturing
Company (3M) to mine what they thought was corundum, a mineral ideal
for making sandpaper and grinding wheels. The mineral, however,
turned out to be a low-grade anorthosite. Sales of the poor-quality
mineral were weak, and the company nearly failed -- but its founders
persisted. For nearly 100 years, 3M employees have worked to move
the company forward.
- Help position themselves as a leader in online technology
- Create an online brand identity.
- Develop an interactive site design with exciting visual imagery